From 6-8 March 2006, the IPTV Forum at Earls Court in Londonbrought
together a mix of telcos and TV and content executives, and with them a view of
the content offers intended to drive IPTV towards commercial success. The key
message from the Hollywoodstudios to the telcos was to focus on successful
IPTV and VoD marketing strategies. The telcos' message for the studios was to
"soften" their attitude towards telcos' entry into the content
delivery space and to increase their confidence in the telcos' ability to
execute successful digital rights management (DRM). The main interest lay in
the message each industry had for the other in the context of what do content
providers/studios want? And what is the telcos' IPTV experience to date in
dealing with content providers?
